GP Battery Paper Packaging

Driving Sustainable Innovation in Power Technology

With the launch of our new high-performance branded technology, we set out to make a meaningful impact—championing a sustainability-driven narrative toward greener power solutions.

As part of our commitment to innovation and environmental responsibility, we reimagined battery packaging in 2020, aligning with GP Batteries’ broader transformation across 50 countries. Over the past four years, more than 1,000 products in Europe have transitioned from plastic to paper-based packaging, eliminating 48 tons of plastic and reducing material waste by 30 tons annually.

This initiative goes beyond compliance—it reflects rising consumer demand for eco-friendly products and retailer goals for waste reduction. Our new packaging is:

• Simple and intuitive for clarity and ease of use

• Structurally unique, featuring a trapezoidal design made from a single sheet of paper

• Easy to open, with a clear tear-off strip

• Reusable and reclosable, offering compact storage for batteries

• Optimized for automation, supporting high-volume production

Certified as 100% recyclable and printed with soy-based ink, the design balances sustainability with retail performance—enhancing shelf appeal, product protection, and consumer convenience.

Plastic Reduction Impact

We estimate a reduction of 29.7 tons of plastic annually, based on FY24–25 sales volumes.