Lineage M 7th Anniversary Sustainable Tea Gift Set
Gamania Digital Entertainment Lineage M
Honour Awards:
Global Excellence Award
Special Awards:
Aesthetic Visionary Award
Visual Communication Design
Taiwan


In celebration of Lineage M's 7th anniversary, this special gift set embodies our commitment to giving back to players while advancing our corporate sustainability goals in 2024. Inspired by the game’s iconic classes and Taiwan’s rich tea culture, the set embraces a philosophy of “simplicity, sustainability, and low impact.” More than a gesture of appreciation, it underscores the brand’s dedication to environmental and social responsibility, transforming a commemorative gift into a meaningful way for players to actively engage in sustainability!
Key Highlights:
1. Lineage M Class-Inspired Teas: Each tea is crafted from locally grown, eco-friendly leaves, representing the unique spirit of four classic game classes, reimagined as distinctive flavors.
2. Recycled Tea Glass: In collaboration with a leading Taiwanese recycled glass brand, the set includes a stylish, eco-conscious glass tea cup.
3. Low-Carbon Packaging: Made from recycled paper and featuring embossed details in place of traditional foil stamping, offering a premium feel while minimizing environmental impact.
4. Empowering Sustainability Action: Funded by the company, the program supports local tea tree adoption, encouraging players to join in hands-on sustainability efforts.
As a classic MMORPG operating in Taiwan for nearly eight years, Lineage M is known for its PvP and Blood Pledge PK battles that foster a deep sense of honor and achievement among players.
This design carries forward the spirit of Blood Pledge and honor at the heart of Lineage M, transforming the sense of responsibility on the battlefield into action for the environment—elevating the idea of "protecting honor" into "protecting the planet."
More than just an anniversary gift, it marks the first step for players to engage in sustainable action!
From concept to execution, every detail reflects a profound commitment to sustainability, embodied across four key aspects:
1. Sustainable Tea Sourcing: Featuring eco-friendly teas grown by young farmers in Pinglin, a region in northern Taiwan known for its rich tea-growing heritage, supporting local sustainable agriculture.
2. Eco-Conscious Packaging: Made with recycled paper and a 100% recycled glass tea cup to minimize resource consumption.
3. Low-Carbon Printing: Using embossing in place of traditional foil stamping to reduce chemical use and energy consumption, reducing burden on the environment.
4. Sustainability Action: Funded by the company, the program supports local tea tree adoption, encouraging players to join in hands-on sustainability efforts.
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