Orbis Walk for Sight 2025 Key Visual Design

Now in its 26th edition, Orbis Hong Kong’s “Walk for Sight” is one of the city’s longest-standing charity walks. We worked with the client to reposition the brand, shifting from a long-standing, childlike family style to a more dynamic and imaginative visual language—aiming to expand the audience and refresh the experience for loyal supporters.

The theme “Step into Color” celebrates the beauty of color while symbolizing the embrace of diverse perspectives. Visually and conceptually, it raises awareness of color vision deficiency, promoting inclusion and empathy through design.

We also created an extendable lock-up system, with linear elements representing light and vision, and clear edition labeling for strong annual identity. The clean, modular design allows for long-term continuity with minimal updates, reducing waste and embodying sustainable, system-based branding.