Tung Wah Group of Hospitals E-Co Village Brand Identity And Signage System Design

Tung Wah Group of Hospitals E-Co Village stands as an innovative endeavor to reclaim a former waste disposal facility in Tseung Kwan O and transform it into a sustainable camping destination that promotes eco-friendly living and environmental conservation.

The landfill base structure on the site comprises 21 irregular, natural areas derived from various waste materials collected from the vicinity of Hong Kong. These areas lack defined boundaries and exhibit an unstructured configuration.

The branding and visual design draw inspiration from the forms of landfills, hearts, and natural hues. Our objective is to establish a connection with the natural environment for our customers through every branding element they encounter at the campsite, encompassing signage, the website, stationery, leaflets, and additional materials.