Win the Future Free-Range Egg Gift Box

We designed this sustainable packaging solution for the "Golden Horse 60 Free-Range Eggs," a designated gift for the 60th Golden Horse Awards. Our core philosophy is "useful design," aimed at enhancing the client's ESG image and solving practical waste issues through innovative packaging.

The key highlight of the design is our use of an environmentally friendly paper tray made by combining discarded eggshells with recycled paper pulp. We successfully repurposed eggshells, which were previously considered waste, resulting in a tray composition of approximately 85% recycled pulp and 15% eggshell powder. Based on carbon analysis, by using only 195 kg of this eggshell paper tray material, we achieved a reduction equivalent to 1,213.6 kg of carbon dioxide emissions.

For printing, we utilized soy-based ink and avoided repetitive hot stamping, significantly increasing the packaging's recyclability. This design not only achieved aesthetic appeal but successfully transformed an ordinary product into an ideal gift that conveys sustainable values, effectively aligning with Responsible Consumption and Production (SDG 12). This project demonstrates how our design can successfully drive enterprises toward achieving the UN Sustainable Development Goals (SDGs) and create long-term brand value.