Roger Swales

“Good industrial design is about creating ever more human-centered experiences—solutions that harness technological possibility while aligning with long-term business goals to drive growth and expand market potential. It’s about advancing sustainability for the user, the brand, the business, and the planet we share.” Roger Swales is an award-winning industrial designer whose work has been recognized globally. He began his career at Pentagram in London, then spent over a decade at Philips Design in the Netherlands, contributing to landmark projects including Philips Alessi and Vision of the Future. In 1999, Roger co-founded GRO design, leading the studio for 25 years and collaborating with global brands across consumer, healthcare, and B2B sectors. His design leadership has been recognized through jury roles for leading design institutions, including iF and IDSA. In 2025, Roger founded R+ studio, where “the + represents the people and companies I collaborate with.”