Scott Larritt

Scott Larritt is the Founder and Managing Director of Swear Words, a Melbourne-based brand design studio established in 2003. Under his leadership, Swear Words has grown into one of Australia’s leading design and branding agencies, known for creating distinctive, confident, and lasting brand identities. At Swear Words, his team is committed to realising the potential of well-crafted products made by passionate people. They deliver creativity across the full spectrum of brand applications and communications to inspire joy, bring hope, and drive positive change. With a foundation of generosity, kindness, and decades of experience, their purpose is to transform conscientious businesses into highly desirable brands. Scott has played a vital role in developing brand strategies, names, identities, and designs for many well-known Australian-owned brands, including Who Gives a Crap, Sand & Sky, Market Lane Coffee, Campos Coffee, Zoncello Spritz, and Gage Roads Brewing Co. Internationally, his work has shaped the success of Indonesian brands Kura Kura Beer, Sungai Design and Santai Hard Seltzer, among others in Canada, China, the US, and New Zealand – demonstrating the universal appeal and effectiveness of Swear Words’ approach. In his role as Managing Director, Scott manages both the creative team and day-to-day business operations. His hands-on involvement spans brand strategy, naming, copywriting, design, and creative direction, allowing him to stay deeply connected to the creative process and his passion for storytelling. Outside the studio, Scott finds inspiration in nature through skiing, cycling, and spending time outdoors with family. Always curious and looking for new challenges, he is currently learning to speak Japanese and Surf.